Callicarpa ‘Profusion’, also known as the Beautyberry, is a stunning deciduous shrub renowned for its clusters of bright purple berries that appear in autumn and persist well into winter. These eye-catching berries are preceded by small, delicate pink flowers in summer, adding interest to any garden. With vibrant green foliage that turns golden in autumn, this shrub provides year-round appeal. Growing to a height and spread of 2-3 meters over 10 years, it is perfect for borders, mixed plantings, or as a standalone specimen.

Best Position: Plant Callicarpa ‘Profusion’ in a sunny or partially shaded spot with fertile, well-drained soil. It thrives in a sheltered position, protected from cold, drying winds. Ideal for mixed borders or woodland gardens, this shrub adds unique color and texture to any setting.

Flowering Time: Callicarpa ‘Profusion’ flowers in midsummer (July to August), with berries developing in autumn (September to November).

Care Tips: Feed with a balanced, slow-release fertilizer in early spring to encourage healthy growth and berry production. Prune in late winter or early spring to remove dead or damaged wood and maintain a compact shape. Light trimming will help encourage bushier growth.

Callicarpa ‘Profusion’ is perfect for bringing vibrant color and seasonal interest to your garden all year round!