On a UK gardening website, the product description for Dianthus ‘I Love You’ might read:

“Dianthus ‘I Love You’ is a delightful and romantic perennial, adored for its delicate pink flowers and sweet fragrance, making it a charming addition to any garden. Thriving in a sunny position with well-draining soil, ‘I Love You’ adds a touch of romance to borders, rockeries, or as a lovely accent in containers.

Blooming from late spring to early summer, ‘I Love You’ presents clusters of soft pink, fully double flowers that emit a delightful fragrance, attracting admiration from both humans and pollinators alike. With a compact height of approximately 20-30cm, it forms a neat and tidy mound, perfect for edging or ground cover.

Dianthus ‘I Love You’ generally doesn’t require feeding, as it’s quite self-sufficient once established. However, incorporating organic matter into the soil during planting can promote healthy growth and flowering.

In addition to its ornamental value, Dianthus ‘I Love You’ is highly attractive to pollinators such as bees and butterflies. Its nectar-rich flowers serve as a vital food source, supporting local pollinator populations and enhancing the biodiversity of the garden ecosystem.

In summary, Dianthus ‘I Love You’ is a charming and resilient perennial that not only adds beauty to the garden but also provides essential sustenance for pollinators, contributing to the overall health and vitality of the local ecosystem.”