Convolvulus cneorum is a captivating evergreen shrub that brings vibrant color and a touch of elegance to your garden. This 7-litre plant is renowned for its silvery-green, leathery foliage and stunning display of white to pale pink, funnel-shaped flowers that bloom profusely from late spring through to early autumn. The striking blooms and attractive foliage make it a standout addition to borders, containers, or coastal gardens.

For optimal growth, plant Convolvulus cneorum in a sunny position with well-drained soil. It thrives in full sun, which enhances its flowering and helps maintain the health of its foliage. This compact shrub reaches a height and spread of approximately 60 cm (2 feet), making it perfect for smaller gardens or as a vibrant ground cover.

Feed with a balanced, slow-release fertilizer in early spring to promote lush foliage and a profusion of blooms throughout the growing season. Prune lightly after flowering to remove spent flowers and any dead or damaged stems, which helps maintain its shape and encourage new growth.

Convolvulus cneorum is beneficial for garden insects, as its flowers attract pollinators like bees and butterflies, supporting a healthy ecosystem. Its low-maintenance nature combined with its ecological benefits makes it an excellent choice for adding beauty and vibrancy to your outdoor space.