“Phlox paniculata ‘Starfire’ is a vibrant perennial that brings bold color and fragrance to British gardens. Growing to a height of 60-90cm, it forms dense clumps of lance-shaped leaves topped with large clusters of deep red, star-shaped flowers from midsummer to early autumn. This variety thrives in sunny locations with well-drained, fertile soil, making it ideal for borders, cottage gardens, or as part of a pollinator-friendly planting scheme.

To encourage continuous blooming and maintain a tidy appearance, deadhead spent flowers regularly throughout the flowering season. Pruning should be done in early spring to remove any dead or damaged stems and promote vigorous growth. Feeding with a balanced fertilizer in early spring supports robust foliage and abundant flowering.

‘Starfire’ is highly attractive to bees and other pollinators due to its abundant nectar and vibrant blooms. Its role in supporting local biodiversity makes it a valuable addition to wildlife-friendly gardens, contributing to pollination efforts and enhancing the ecological balance of urban and rural landscapes across the UK.

With its striking color and pollinator-friendly attributes, Phlox paniculata ‘Starfire’ adds both visual appeal and ecological value to any garden setting.”